Flying ...
it's the new driving
Client
Fly Blackbird
In Brief
There are many perks when it comes to relocating to Lake Tahoe: The lake, the snow, the small town vibe. But as many of the recent transplants have found, the commute back to the bay area was just a bit too long. Enter Fly Blackbird - a relatively affordable option for charter flights in and out of town. We were brought on board to help Fly Blackbird come up with a brand as smooth as their promise: real-time booking without membership fees.
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Getting the company prepared for take off (sorry, but you knew there would be at least one pun)
With growing interest, the folks over at Blackbird were eager to get a real brand together, along with a full set of brand guidelines and messaging that would help them speak to a variety of customers. Business owners, entrepreneurs, families, all had something to gain when they booked with Blackbird - time. The service turned a multi-hour commute into a relative hop-skip-and a jump, all offered at a low price and no membership fees. The end result was a brand that communicated the high-end nature of the service without feeling standoffish or cold. Who would have thought there was an affordable way to charter a plane?!
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