Boreal Goes from Hometown-Hero to California-King
Client
Boreal Mountain Resort
In Brief
The snow sports community knows that when it comes to terrain development and on-mountain amenities, Boreal knows how to do it right. So when they asked us to help them expand its dedicated following of park rats and families and bring in visitors from all over California we're were stoked to help out.
Digital First. Mountain Second.
Turning consumer exposure and stoke up to 11 meant reimagining key aspects of Boreal's digital experience. We started by redefining their site's transactional user flows and implementing a visual design language that can drive a new baseline for the brand. The initial roll-out of these standards in several California campaigns has gotten the Golden State buzzing about the goods that Boreal always delivers.
Everyone Loves A Cool Poster
UX design doesn't stop in digital. Boreal's revamped digital brand platform is informing collateral design across all touchpoints. Without a doubt, one of our standout favorites are the ads and posters supporting the Boreal Banked Slalom & Brewfest.
