Outfitting those who are passionate about living life to the fullest and experiencing the best of what our surroundings have to offer, Discrete Clothing is one of the fastest growing action sports brands in the world. The team at Discrete approached Weld to help reset its strategic foundation and vision for the brand to help with the rapid growth it is experiencing. Upon completion of the new brand strategy, Weld helped lead the re-design of the brand’s visual language and all digital touchpoints. As the agency of record for Discrete, we’re continuing to explore new methods of reaching our customers and expanding the brand to new markets and opportunities.

Foundational Platform

We started by crafting a strategic vision for Discrete. The resulting platform helps clarify the vision and position for the brand by visually and strategically anchoring it as it expands in a competitive market.

Brand Reset

We conducted a visual reset of the brand’s identity and supporting graphic system across various touchpoints. This included developing guidelines and a system for web, social, email, and print pieces.

Julian Carr, CEO

“Weld provides Discrete the navigation of a very complex and ever-changing digital landscape. Weld’s team is vital for Discrete. From ushering in a new e-commerce platform to brand creation direction, social love and analytics, their support has lead to an increase in sales conversion and overall brand awareness that has helped in scaling our business. Weld has an airtight team with an efficient workflow. It’s amazing to watch them in action; adding a dash of Discrete and a sprinkle of Weld is a powerful recipe.”

Rethinking Digital

Weld led a complete refresh of the digital experience and e-commerce experience starting with a new mobile first site. This resulted in a 300% increase in online sales from the previous year with the new site.

Discrete Services

  • Brand Strategy
  • Content Strategy
  • Design Development
  • Information Architecture
  • E-Commerce Development
  • Frontend and Backend Coding
  • Campaign Creation and Execution