What started as a quick engagement to produce a new video for the brand turned into a long-term effort to build and engage Yakima’s online community through targeted campaigns, social media and on-brand content.
Launching a New Brand
When Yakima launched its new brand positioning, we took it digital, rallying the outdoor community to Take More Friends on adventures of any size and share their stories and adventures through a custom web application.
Bobbie Parisi, (former) VP of Brand Management
“The team at Weld have been a great asset to the Yakima team. They have helped us develop our strategic plan for social media, a plan that has had a positive impact on all of our social channels in the past year. They understand the outdoor business, in particular, but I would recommend for other industries as well. Easy to work with, insightful and results-oriented.”
Day-to-Day Community Love
If social media is about authentic engagement and interaction that leads to business results, that’s where we shine. From Facebook to social ad management, we’ve been able to grow, support and activate Yakima’s online community to achieve business objectives and increase customer loyalty.
Keeping Yakima front and center in customer minds meant coming up with a content strategy that brought the product to life. After much research and creative thinking, we honed in on road trips and day trips with friends as the perfect narrative to tell Yakima’s story. From blog content to media buys, joy in the journey has become a central theme for Yakima.
- Community Management
- Social Media Strategy
- Campaign Creation and Execution
- Frontend and Backend Coding
- Video Direction and Production
- Ad Management