To help launch the category-defining Ambit GPS watch collection, the team at Suunto engaged Weld to conceive and launch a North America focused campaign to create awareness for the revolutionary product release and engage a US audience that had virtually no recognition of the Suunto brand. To realize the objective and overcome the brand awareness challenge, we developed and executed multi-channel digital campaign which encouraged athletes of all kinds to share their athletic and adventure ambitions by interacting with a litany of channel embedded interactives.
The Context Of Passion
Weld produced all supporting collateral and managed the day-to-day execution of the campaign and optimized placements in the digital destinations most often visited by our are target audience and key influencers. Thousands upon thousands of interactions fed a massive stream of UGC that contextualized this very European brand to the US market and ultimately legitimized the Ambit's place at the front of the burgeoning fitness analytics category. The result was a 10x increase in US e-commerce sales which fueled the momentum of what ultimately became the most successful product in the company's 83-year history.
From The Screen To The Street
Thousands of high-quality UGC assets validated the product and brand to the most valuable and fastest growing fitness analytic market in the world. The UGC assets were also used across the entire range of traditional. From award-winning trade show environments to brick and mortar POP, these user-submitted images helped Suunto align with a new consumer audience and realize their growth objectives