"I Know Exactly What I Want To Be"
Said No Teenager Ever
Prom, cars, flagpole meet-ups and Snapchat; that pretty much sums up the depth of teenager worries. So how do you get them to start thinking about their future, specifically their career? That’s what the team over at Exploring, a youth-focused career development organization, asked us to help them figure out as they looked to relaunch their program.
Taking Center Stage
Since 1959 Exploring had been part of a larger organization called Learning For Life. It was time to separate the two brands and give Exploring a stage of its own. We focused the new brand on the exciting process of discovering your future—through community and real life experience.
I'm Not A Pencil Pusher
The new brand set the tone for a complete revamp of all Exploring assets, including a new anthem video that spoke directly to teenagers and celebrated the cultural pulse of some of the nation's most exciting career paths.
Before working with Weld, Exploring was an out-dated brand with an antiquated approach to recruiting. Our new brand and digital platform allowe us to compete for the little time available in a teenagers day.
"Before working with Weld, Exploring was an out-dated brand with an antiquated approach to recruiting. Our new brand and digital platform allowe us to compete for the little time available in a teenagers day. "
-Tom Rugh, Marketing Team Lead - Exploring
After Exploring's relaunch, which included a new website to capture leads, the organization saw month over month growth for the first time in a decade.